Skip to content

CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

An Indian firm's manager in a highly individualistic country praises each team member personally for results, whereas in a collectivist country the same praise is given to the whole team. This difference in approach mainly shows:

The manager is adapting communication to the cultural orientation of the audience. Individualist cultures respond to personal recognition, while collectivist cultures value group credit, so adjusting the style avoids misunderstanding and builds effective intercultural relationships.

  1. AAdapting communication to the cultural orientation of the audienceCorrect
  2. BA legal requirement under the law of contracts
  3. CA barrier caused by faulty technology
  4. DEthnocentrism on the part of the manager

Explanation

Individualist cultures value personal recognition while collectivist cultures value group harmony, so the manager adjusts the message to fit each culture. Ethnocentrism would mean applying one's own standard everywhere, which is not happening here.

Did you get it right without looking?

One question tells you little. A timed set on Intercultural and International Business Communication shows your real accuracy, how long you take and where you lose marks.

Practise Intercultural and International Business CommunicationFree diagnostic mock

More Intercultural and International Business Communication questions