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CMA Foundation · Fundamentals of Business Laws and Business Communication · Internet-based Business Communication

Ananya Textiles Ltd. posts a short announcement about a new product on its official LinkedIn page, aiming to reach professionals and business partners. What is the main reason LinkedIn suits this aim better than a general entertainment platform?

LinkedIn suits the aim because it is a professional networking platform where businesses, professionals and partners connect, so a product announcement reaches a relevant business audience. It is not limited to private messages, offline use or employees only, which makes the other statements incorrect.

  1. AIt is a professional networking platform used for business and career connectionsCorrect
  2. BIt permits only private one-to-one messages
  3. CIt works only without an internet connection
  4. DIt is restricted to company employees only

Explanation

LinkedIn is designed as a professional network, so announcements there reach business contacts, recruiters and partners. The other options are factually wrong: it is public-facing, needs internet and is open to general members.

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