CMA Foundation · Fundamentals of Business Laws and Business Communication · Internet-based Business Communication
Which practice is most appropriate for the subject line of a business email to a client about a delayed shipment?
A brief, specific subject line such as 'Revised delivery date for Order 4521' is best. It tells the reader the purpose at a glance, helps with prioritising and filing, and avoids the problems of blank, shouting-style capitals or overly long subject lines.
- ALeaving it blank so the body carries the message
- BWriting it in capital letters to show seriousness
- CUsing a brief, specific line such as 'Revised delivery date for Order 4521'Correct
- DUsing a long sentence that repeats the whole message
Explanation
A good subject line is short, specific and tells the reader the purpose, helping prioritising and later retrieval. Blank lines may cause the mail to be ignored, capitals seem like shouting, and a long line defeats brevity.
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