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CMA Foundation · Fundamentals of Business Laws and Business Communication · Internet-based Business Communication

A sales officer wants to send a promotional email to 200 clients without any client seeing the addresses of the others. Which is the most appropriate way?

The officer should put all client addresses in the Bcc field. Blind carbon copy hides each recipient's address from the others, protecting privacy. To and Cc fields show every address to all recipients, which discloses contact details and breaches good email practice.

  1. APlace all client addresses in the 'Bcc' fieldCorrect
  2. BPlace all client addresses in the 'To' field
  3. CPlace all client addresses in the 'Cc' field
  4. DSend the mail only to himself and ask clients to request a copy

Explanation

Bcc hides recipients' addresses from one another, protecting privacy. Both To and Cc display all addresses to every recipient, which exposes client contact details and is poor netiquette. Asking clients to request a copy is impractical and does not meet the aim.

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