CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication
Ethnocentrism as a barrier to intercultural communication means:
Ethnocentrism means judging other cultures by one's own cultural standards and regarding one's own culture as superior. It creates prejudice and misunderstanding in international dealings. Jargon, time-zone delays and personal shyness are different problems, not this attitudinal barrier to intercultural communication.
- AUsing technical jargon known only to specialists
- BJudging other cultures by the standards of one's own culture and regarding one's own as superiorCorrect
- CDelaying a reply because of different time zones
- DAvoiding eye contact out of shyness
Explanation
Ethnocentrism is the tendency to view one's own culture as the standard and to judge others by it. Jargon, time zones and shyness are different issues and do not describe this attitude.
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