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CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

An Indian exporter sends an email to a German buyer with phrases such as 'let's touch base and run it up the flagpole'. Which improvement best follows good intercultural communication practice?

Replacing idioms with plain, precise and literal language is the best improvement. Idioms rarely translate across cultures and can confuse non-native English readers, so clear simple wording ensures the message is understood as intended, unlike adding more idioms, informality or removing necessary detail.

  1. AAdd more idioms to show command of English
  2. BReplace idioms with plain, precise and literal languageCorrect
  3. CSend the message in a very informal tone
  4. DShorten it to one line without details

Explanation

Idioms often do not translate and confuse non-native speakers, so plain and precise wording is recommended. More idioms or an overly informal tone worsen the problem, and cutting all detail leaves the message unclear.

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