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CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

Which practice is most appropriate when an Indian firm writes to a non-native English-speaking overseas customer?

The most appropriate practice is using short sentences and plain, standard vocabulary. Non-native English readers can follow simple wording easily, whereas idioms, slang, in-house abbreviations and technical jargon rarely translate well and can lead to confusion or misinterpretation in cross-border business messages.

  1. AUsing idioms and slang to appear friendly
  2. BUsing short sentences and plain, standard vocabularyCorrect
  3. CUsing many abbreviations known only within the firm
  4. DUsing technical jargon to show expertise

Explanation

Non-native readers understand short sentences and simple, standard words more easily. Idioms, slang, internal abbreviations and jargon often do not translate and cause misunderstanding. So plain language is the best practice.

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