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CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

In high-context cultures, as compared with low-context cultures, business communication generally

In high-context cultures, communication depends heavily on context, relationships and non-verbal cues rather than only on explicit words. Meaning is often implied. Low-context cultures, by contrast, prefer direct, detailed and explicit verbal or written messages, so the two styles can be misread across borders.

  1. Arelies mainly on explicit words and detailed written terms
  2. Brelies more on context, relationships and non-verbal cues than on explicit wordsCorrect
  3. Cavoids personal relationships before dealing
  4. Drejects the use of body language

Explanation

High-context cultures convey much of the meaning through setting, relationships, tone and non-verbal signals, so words alone are not the full message. Low-context cultures rely on explicit, direct words. The other options describe low-context or incorrect traits.

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