CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication
In intercultural business communication, the tendency to judge another culture's customs and behaviour by the standards of one's own culture is best known as:
The tendency to judge other cultures by the standards of one's own culture is called ethnocentrism. It acts as a barrier in intercultural communication because it breeds bias and misunderstanding, unlike cultural relativism, which accepts other cultures on their own terms.
- AEthnocentrismCorrect
- BCultural relativism
- CAcculturation
- DGlobalisation
Explanation
Ethnocentrism means viewing one's own culture as the standard and judging others by it, which creates misunderstanding. Cultural relativism is the opposite, as it accepts other cultures on their own terms. Acculturation is the adoption of another culture's traits through contact.
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