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CMA Intermediate · Operations Management and Strategic Management · Designing of Operational Systems and Control

In the product development process, which activity is carried out immediately after a firm has generated a set of product ideas and before it begins detailed design work?

Idea screening comes right after idea generation. The firm filters ideas for feasibility, market potential, cost and strategic fit, so that only viable concepts move on to detailed design, while launch and mass production occur much later.

  1. AScreening of ideas for feasibility and fit with strategyCorrect
  2. BCommercial launch of the product across all markets
  3. CMass production at full capacity
  4. DFinal pricing of the product after sales begin

Explanation

After idea generation, the firm screens ideas against market potential, technical feasibility, cost and strategic fit so that only promising ones go to detailed design. Launch, full-scale production and post-sales pricing all occur much later in the process.

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