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CMA Intermediate · Operations Management and Strategic Management · Designing of Operational Systems and Control

Concurrent (simultaneous) engineering in new product development is mainly intended to:

Concurrent engineering aims to shorten development time and improve design quality by having design, manufacturing and marketing teams work in parallel from the start, rather than passing the design sequentially from one department to the next.

  1. AReduce development time by having design, manufacturing and marketing work in parallelCorrect
  2. BComplete design fully before manufacturing is consulted
  3. CEliminate the need for prototypes
  4. DDelay market testing until after launch

Explanation

Concurrent engineering overlaps and integrates functions such as design, process planning, manufacturing and marketing, so problems are found early and time to market falls. Sequential hand-offs are the traditional approach it replaces; it does not remove prototypes.

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