CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication
Judging other cultures by the standards of one's own culture and considering one's own as superior is known as:
This attitude is called ethnocentrism. It means viewing one's own culture as superior and judging others by its standards, which creates barriers in international business communication. Cultural relativism, by contrast, understands practices within their own cultural context.
- ACultural relativism
- BEthnocentrismCorrect
- CAcculturation
- DGlobalisation
Explanation
Ethnocentrism is the belief that one's own culture is superior and the tendency to evaluate others by its standards, which hinders intercultural communication. Cultural relativism is the opposite, as it judges practices within their own cultural context. Acculturation is adopting traits of another culture, and globalisation is economic integration.
Did you get it right without looking?
One question tells you little. A timed set on Intercultural and International Business Communication shows your real accuracy, how long you take and where you lose marks.
More Intercultural and International Business Communication questions
- Ravi tends to judge a foreign supplier's behaviour only by the standards of his own culture and regards those standards as the best. This at…
- Which of the following pairs correctly places the cultures on the Hall context scale?
- In the context of intercultural business communication, culture is best described as:
- In a high-context culture, such as Japan is often described, which feature of communication is typical?
- A Chennai software firm's manager notices that his Japanese partners rarely say a direct 'no' and instead say 'it will be difficult'. This i…
- Which approach is MOST effective for a manager of a multinational firm to reduce intercultural communication barriers in a team spread acros…