CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication
Ravi tends to judge a foreign supplier's behaviour only by the standards of his own culture and regards those standards as the best. This attitude, which hampers intercultural communication, is called:
The attitude is ethnocentrism, which means judging other cultures by the standards of one's own culture and considering them superior. It is a barrier to intercultural communication, unlike cultural relativism or empathy, which involve understanding others on their own terms.
- ACultural relativism
- BEthnocentrismCorrect
- CCultural empathy
- DCode-switching
Explanation
Ethnocentrism is judging other cultures by one's own cultural standards and treating them as superior. Cultural relativism and empathy are the opposite, helpful attitudes, and code-switching means shifting language or style to suit the audience.
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