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CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

Which approach is MOST effective for a manager of a multinational firm to reduce intercultural communication barriers in a team spread across India, Germany and Brazil?

The most effective approach is to build cultural awareness, use plain language and confirm understanding through feedback. These steps tackle the real causes of misunderstanding. Imposing one style promotes ethnocentrism, ignoring differences leaves them unmanaged, and written messages are also culturally shaped.

  1. AInsist that all members follow the head office's communication style to ensure uniformity
  2. BAvoid discussing cultural differences so that no one feels offended
  3. CUse only written communication, since writing is free of cultural influence
  4. DBuild cultural awareness, use plain language, and confirm understanding through feedbackCorrect

Explanation

Cultural awareness, simple unambiguous language and feedback address the causes of misunderstanding. Imposing one style fuels ethnocentrism, and silence leaves differences unmanaged. Written messages are also shaped by culture, such as formality and directness, so option C is false.

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