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ACCA Strategic Professional · Strategic Business Leader · Managing strategic change

Kestrel Foods faces collapsing sales after a product safety scandal. The new board decides to replace the senior team, close half its plants and change its strategy within six months, but its basic business of food production remains unchanged. Which type of change in Balogun and Hope Hailey's model is this?

Reconstruction is correct. The change is rapid and crisis-driven, involving major restructuring and new leadership, yet the core business and paradigm stay the same. Revolution would need a transformation of the paradigm, while adaptation and evolution are incremental and slower, so they do not fit this case.

  1. ARevolution
  2. BAdaptation
  3. CReconstructionCorrect
  4. DEvolution

Explanation

Reconstruction is fast, big-bang change that is often driven by a crisis but which remains a realignment of the existing paradigm rather than a transformation of it. The business stays in food production, so it does not change the paradigm, which rules out revolution. Revolution would require a fundamental change of paradigm at speed. Adaptation and evolution are incremental, so do not fit.

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