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CMA Foundation · Fundamentals of Business Laws and Business Communication · Intercultural and International Business Communication

Priya, a manager at a Pune software firm, is about to lead a video call with a new client team from Japan. Which step would best improve the intercultural quality of her communication?

Learning about the client's customs, greeting styles and communication norms before the call is the best step. Such preparation builds cultural awareness and reduces misunderstanding, whereas slang, assuming identical norms or rushing the speech all make cross-cultural communication less effective.

  1. ALearn about the client's customs, greeting styles and communication norms before the callCorrect
  2. BUse heavy slang and idioms so the conversation feels informal and friendly
  3. CAssume the client's norms are the same as those followed in her own office
  4. DSpeak faster to finish the agenda within the allotted time

Explanation

Preparing in advance by learning the other culture's customs and norms reduces misunderstanding. Slang and assumptions of similarity are common intercultural errors, and speaking faster lowers comprehension for non-native listeners.

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