ACCA Applied Knowledge · Business and Technology · Motivating individuals and teams
Priya, a sales manager, constantly seeks challenging targets, wants quick feedback on her results and prefers tasks where success depends on her own effort. Which of McClelland's acquired needs is dominant?
Priya shows a dominant need for achievement. McClelland described such people as wanting challenging yet attainable goals, prompt feedback and personal responsibility for outcomes. This differs from affiliation, which focuses on relationships, and power, which focuses on influencing or controlling others.
- ANeed for achievementCorrect
- BNeed for affiliation
- CNeed for power
- DNeed for security
Explanation
McClelland's need for achievement is shown by seeking challenging but attainable goals, wanting feedback and preferring personal responsibility for results. Affiliation relates to relationships and power relates to influencing others. Security is not one of McClelland's three needs.
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