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ACCA Applied Knowledge · Business and Technology · Motivating individuals and teams

Priya has a strong desire to take personal responsibility for solving problems, set challenging but achievable goals and receive prompt feedback on her results. According to McClelland, which need is dominant?

Priya shows a dominant need for achievement. McClelland described achievers as people who want personal responsibility, set moderately challenging goals and want rapid feedback on performance, unlike those driven mainly by relationships or influence over others.

  1. ANeed for achievementCorrect
  2. BNeed for affiliation
  3. CNeed for power

Explanation

McClelland's high achievers seek personal responsibility, moderately difficult goals and quick feedback. Affiliation focuses on relationships, and power on influencing others.

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