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ACCA Strategic Professional · Strategic Business Leader · Managing strategic change

Telvik Bank is implementing a new core system. A manager says: 'We must first make people see why the old way no longer works, then introduce the new system, then embed it in policies and rewards.' Which model is being described?

This is Lewin's unfreeze, change, refreeze model. Showing why the old way fails is unfreezing, introducing the system is the change stage, and embedding it in policies and rewards is refreezing, unlike Kotter's eight steps or the cultural web.

  1. ALewin's unfreeze, change, refreezeCorrect
  2. BKotter's eight-step model only
  3. CJohnson and Scholes' cultural web
  4. DBalogun and Hope Hailey's change kaleidoscope

Explanation

Creating readiness by showing the need for change is unfreezing, introducing the system is changing (moving), and embedding it through policies and rewards is refreezing. Kotter's model has eight detailed steps, the cultural web diagnoses culture, and the kaleidoscope assesses context for choosing a change path.

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