CSEET · Business Communication · Business Correspondence
The 'you-attitude' in a business letter means:
The you-attitude means writing from the reader's point of view, emphasising the reader's needs, interests and benefits instead of the writer's. It is a matter of perspective and tone, not of repeating the word 'you' or banning 'we' and 'I'.
- AWriting from the reader's point of view and stressing the reader's interests and benefitsCorrect
- BUsing the word 'you' in every sentence
- CAvoiding the use of 'we' or 'I' entirely
- DAddressing the reader by first name regardless of relationship
Explanation
You-attitude focuses on the reader's needs, interests and benefits rather than the writer's. It does not require mechanically repeating 'you' or banning 'we', and it has nothing to do with first-name familiarity.
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