CS Professional · Strategic Management and Corporate Finance · Analyzing the External and Internal Environment
Which of the following best describes a strategic group in competitor analysis of an industry?
A strategic group is a set of firms within an industry that follow similar strategies on dimensions such as price, product quality and distribution channels. Grouping rivals this way helps a firm identify its closest competitors and the mobility barriers that protect or restrict movement between groups.
- AA set of firms in the same industry that follow similar strategies on key dimensions such as price, quality and distributionCorrect
- BAll firms in the industry irrespective of the strategy they follow
- CA set of shareholders who hold equal voting rights in a company
- DA department that prepares the annual budget of a firm
Explanation
A strategic group clusters rivals that pursue similar strategies on key competitive dimensions. The second option describes the whole industry, not a group within it. The remaining options are unrelated to competitor analysis.
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