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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Which of the following best distinguishes LinkedIn from a general social networking site like Facebook when a company uses it as a communication tool?

LinkedIn is chiefly a professional networking platform. Companies use it for recruitment, building business contacts, sharing industry updates and employer branding, whereas general platforms such as Facebook focus more on social and personal connections and broader consumer engagement.

  1. AIt cannot be used for recruitment or networking
  2. BIt allows only audio calls between users
  3. CIt is mainly a professional networking platform used for career, recruitment and business contactsCorrect
  4. DIt is restricted to government departments

Explanation

LinkedIn is oriented toward professional networking, so firms use it for recruitment, B2B contacts and corporate announcements. The claim that it cannot be used for recruitment is the opposite of its main use. It is not limited to audio calls or to government bodies.

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