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ACCA Applied Knowledge · Business and Technology · Social and demographic factors

Which of the following is an example of a social factor, rather than a political or technological factor, in a PESTLE analysis?

A change in consumer attitudes towards healthy living is the social factor. It reflects shifting values and lifestyle in society. A rise in corporate tax is political or economic, and automated machinery in production is technological, so neither belongs in the social category.

  1. AA change in consumer attitudes towards healthy livingCorrect
  2. BA government decision to raise the rate of corporate tax
  3. CThe introduction of automated machinery in production

Explanation

Attitudes to health and lifestyle are social trends. A tax rate change is a political or economic factor, and automated machinery is a technological factor.

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