ACCA Applied Knowledge · Business and Technology · Social and demographic factors
Which of the following is an example of a subculture within a society, as relevant to a business's marketing strategy?
A group of young urban gamers with their own language, values and buying habits is a subculture. Subcultures are distinct groups within a wider society, and businesses can target them separately. Legal systems, interest rates and GDP per head apply across the whole economy.
- AA group of young urban gamers who share distinct language, values and buying habitsCorrect
- BThe national legal system governing contracts
- CThe country's central bank interest rate policy
- DThe nationwide level of GDP per head
Explanation
A subculture is a group within a wider society sharing distinct values, behaviour and consumption patterns, such as young urban gamers. The other options are legal and economic factors that apply to the whole society, not to a distinct group.
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