CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media
Which practice should a business professional avoid when using social media for official communication?
A professional should avoid using the same casual slang and emojis with clients as with friends. Official social media communication requires a tone appropriate to the audience, because informal language can seem unprofessional or be misunderstood. Verifying facts, respectful tone and following policy are recommended practices.
- AUsing the same casual slang and emojis with clients as with friendsCorrect
- BChecking facts before posting
- CUsing a respectful tone with all audiences
- DFollowing the organisation's social media policy
Explanation
Official communication needs a professional tone suited to the audience. Casual slang and heavy emojis with clients can seem unprofessional and be misread. The other options are recommended practices.
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