CMA Foundation · Fundamentals of Business Laws and Business Communication · Introduction to Business Communication
A branch manager at a Pune firm sends a circular by email to all 40 employees announcing a change in lunch hours. In terms of the direction of flow in an organisation, this message is best described as:
The message is downward communication because it travels from a superior, the branch manager, to subordinate employees. Downward flow is used for instructions, policies and announcements. Upward flow goes from subordinates to seniors, and horizontal flow takes place between peers at the same level.
- ADownward communicationCorrect
- BUpward communication
- CHorizontal communication
- DDiagonal communication
Explanation
The manager is a superior sending an instruction to subordinates, so the message flows from higher to lower levels. That is downward communication. Upward would require subordinates sending to the manager; horizontal needs peers at the same level.
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