Skip to content

ACCA Applied Knowledge · Business and Technology · Communicating in business

A company's directors want to inform 2,000 geographically dispersed employees of a new sustainability policy and allow them to ask questions in real time. Which method best meets both aims?

A live video conference webcast with a question facility is best because it reaches many dispersed employees at the same time and permits real-time two-way interaction. Printed memos, canteen notices or annual reports are one-way, slower or reach the wrong audience.

  1. AA printed memo posted to each employee's home
  2. BA live video conference webcast with a question facilityCorrect
  3. CAn annual report sent to shareholders
  4. DA notice pinned in the head office canteen

Explanation

The aims are reaching dispersed staff quickly and allowing two-way real-time interaction. A live webcast with a question facility does both. A posted memo and a canteen notice are one-way, and the canteen notice reaches only head office staff. The annual report targets shareholders and is not timely.

Did you get it right without looking?

One question tells you little. A timed set on Communicating in business shows your real accuracy, how long you take and where you lose marks.

Practise Communicating in businessFree diagnostic mock

More Communicating in business questions