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ACCA Applied Knowledge · Business and Technology · Communicating in business

A finance director must explain a complex restructuring to 40 staff across three countries. She chooses a video conference with a follow-up written summary. Which statement BEST justifies combining these two methods?

The best justification is that the video conference allows interaction and questions across locations, while the written summary gives a permanent record and reinforces key points. Using both offsets the weaknesses of each method. Video alone does not replace a written record.

  1. AThe video conference allows interaction and questions, while the written summary provides a permanent record and reinforces the key pointsCorrect
  2. BThe written summary removes the need for any two-way communication, and the video adds only cost
  3. CVideo conferencing creates a legally binding record, so the summary is unnecessary

Explanation

Combining methods offsets the weaknesses of each. Video gives richer, interactive communication across locations; the written summary supplies a record and reinforcement. The second option wrongly dismisses two-way communication, and the third wrongly claims video makes the summary unnecessary.

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