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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

A manager at Rao Pharma sends this email to a distributor: 'Kindly dispatch the goods soon. Payment will be made in due time.' Which pair of principles is most clearly violated?

Concreteness and clarity are violated. The email uses vague terms like 'goods', 'soon' and 'due time' without naming items, quantities, dates or amounts, so the receiver cannot be sure what to do or when. The tone is polite and the length is short, so those principles are not the problem.

  1. ACourtesy and consideration
  2. BCorrectness and formality
  3. CConcreteness and clarityCorrect
  4. DConciseness and candour

Explanation

Words such as 'goods', 'soon' and 'due time' give no specific item, quantity, date or amount. This breaks concreteness (specific facts) and clarity (unambiguous meaning). The tone is polite, so courtesy is not violated, and the message is short, so conciseness is not the problem.

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