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CMA Foundation · Fundamentals of Business Economics and Management · Communication, Co-ordination, Collaboration, Monitoring and Control

A notice issued by the head office of a Mumbai firm is sent to the branch manager, who passes it to the section heads, who then inform the clerks. This flow of communication is:

This is downward communication, because the message travels from top management at head office through the branch manager and section heads to clerks along the scalar chain. Upward flows from subordinates to superiors, while horizontal flows between peers.

  1. AUpward communication
  2. BHorizontal communication
  3. CDownward communicationCorrect
  4. DDiagonal communication

Explanation

Communication moving from higher levels of the hierarchy to lower levels along the chain of command is downward communication. Upward would flow from subordinates to superiors. Horizontal would be between persons at the same level, and diagonal crosses levels and departments, neither of which is the case here.

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