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CMA Foundation · Fundamentals of Business Economics and Management · Communication, Co-ordination, Collaboration, Monitoring and Control

A Mumbai logistics firm finds that managers receive 120 emails a day and miss critical ones. A consultant suggests ways to reduce this problem. Which step would best address the specific barrier of information overload?

The best step is to prioritise and screen messages so only relevant information reaches the relevant people. Information overload occurs when receivers get more than they can process, so cutting volume and focusing content helps. Copying more people or adding hierarchy increases load or distortion.

  1. APrioritise and screen messages, sending only relevant information to relevant peopleCorrect
  2. BIncrease the number of people copied on every email
  3. CReplace all written messages with long verbal meetings
  4. DAdd more levels of hierarchy to filter messages

Explanation

Information overload is reduced by limiting and prioritising messages so that receivers get only what they need. Copying more people increases the volume and worsens the problem. Long meetings and extra hierarchy add time and distortion rather than reducing overload.

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