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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

A purchase manager at Sharma Textiles writes to a supplier: 'Please deliver 500 metres of cotton fabric, grade B, by 15 March at our Ludhiana godown.' Which feature of effective communication is best shown by the message giving exact quantity, grade, date and place?

The message shows clarity and completeness. It states the quantity, grade, delivery date and place in plain words, so the supplier can act without asking further questions. Courtesy or formality may be present, but the precise, full information is what the example mainly demonstrates.

  1. AClarity and completenessCorrect
  2. BCourtesy only
  3. CConciseness at the cost of facts
  4. DFormality of tone

Explanation

The message supplies all the facts the supplier needs (what, how much, when, where) in plain words, so nothing has to be guessed. This reflects clarity and completeness. Courtesy and formality are not the main feature illustrated, and the message is not short at the expense of facts.

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