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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

The Managing Director of Rao Pharma sends instructions to department heads, who pass them to their subordinates. This flow of communication is called:

This is downward communication, because the instructions move from the Managing Director at the top through department heads to subordinates at lower levels. Upward flows go from subordinates to superiors, horizontal flows are between peers, and the grapevine is an informal network.

  1. AUpward communication
  2. BHorizontal communication
  3. CDownward communicationCorrect
  4. DGrapevine communication

Explanation

Communication moving from higher levels of the hierarchy to lower levels, such as orders and instructions, is downward communication. Upward would be from subordinates to superiors, and horizontal between peers. The grapevine is informal, whereas this is a formal flow.

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