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CMA Foundation · Fundamentals of Business Laws and Business Communication · Barriers to Business Communication

A sales head at a Pune company wants to be sure that a revised discount policy has been understood by regional managers. Which practice best helps overcome the barrier of poor understanding by encouraging two-way communication?

Inviting questions and asking managers to restate the policy in their own words is best. It creates feedback, which shows whether the message was decoded as intended and lets the sender correct misunderstanding. One-way circulars or intranet posts give no such check.

  1. ACirculating a longer written circular with a signature block
  2. BInviting questions and asking managers to restate the policy in their own wordsCorrect
  3. CSending the policy only to senior managers for them to pass on
  4. DDisplaying the policy on the intranet without any follow-up

Explanation

Feedback is the key tool to confirm that the receiver has decoded the message as intended. Asking for questions and restatement creates two-way flow. A longer circular, intranet posting or passing through intermediaries remains one-way and may add filtering.

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