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CMA Intermediate · Operations Management and Strategic Management · Productivity Management and Quality Management

A tyre manufacturer in Chennai finds that every tyre it produces meets the dimensional and material specifications in the design drawing, yet customers complain that the tyres do not suit Indian road conditions. Which statement best explains this situation?

Quality of conformance is high because every tyre matches its specification, but quality of design is poor because the specification does not meet customers' needs on Indian roads. Meeting a flawed design does not make the product fit for use.

  1. AQuality of conformance is high but quality of design is poor for customer needsCorrect
  2. BQuality of conformance is low but quality of design is high
  3. CBoth quality of design and quality of conformance are high
  4. DQuality of design is high because specifications are being met

Explanation

Quality of conformance is the degree to which output matches the design specification, which is fully achieved here. Customer dissatisfaction shows the design itself does not fit user needs, so quality of design is poor. Option D confuses meeting specifications with a good design.

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