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ACCA Applied Knowledge · Business and Technology · Motivating individuals and teams

Alderfer's ERG theory differs from Maslow's hierarchy mainly because it proposes that:

ERG theory differs because needs need not be satisfied in strict order, several can operate together, and frustration at a higher level can make a person regress to a lower-level need. Maslow instead assumes a fixed upward progression.

  1. Aneeds must always be satisfied strictly in order from lowest to highest
  2. Ba person frustrated at a higher level may regress to a lower-level need, and several needs can operate at onceCorrect
  3. Cmoney is the only real motivator
  4. Dhygiene factors are the sole cause of satisfaction

Explanation

ERG groups needs into existence, relatedness and growth, and allows several to operate simultaneously. It includes frustration-regression, where blocked growth increases desire for lower needs. Strict upward progression is Maslow's view, so the first option describes Maslow, not Alderfer.

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