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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

An employee posts on a personal profile a strong opinion on a political issue. Which practice best reflects responsible use where the employee's association with the employer is visible on the profile?

The employee should state clearly that the views are personal and not the employer's, remain respectful, and avoid using the company logo or official tags. This separates individual opinion from the company's position and reduces the risk of the post being read as an official statement.

  1. APost as before, since personal opinions are never linked to the employer
  2. BAdd a clear disclaimer that the views are personal and not those of the employer, while staying respectful and avoiding use of the company logoCorrect
  3. CUse the company logo to give the post more credibility
  4. DTag the company's official page so the post gets wider reach

Explanation

Where readers can link an employee to the firm, a disclaimer that views are personal helps separate individual opinion from the company's stance. The employee should also avoid the company logo or official tags, which would suggest the firm endorses the view. Options that use the brand do the opposite.

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