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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

An Indian firm's executive, while promoting a product on her personal page, was paid by the firm for the post. Which action is the correct do for transparent and ethical communication?

She should clearly disclose that the post is sponsored or that she is connected to the firm. Transparency about material connections prevents audiences from being misled, whereas concealing payment, deleting questions or making unsupported claims is unethical and may be misleading advertising.

  1. APresent the post as an independent personal opinion without mentioning payment
  2. BDisclose clearly that the post is sponsored or that she is connected to the firmCorrect
  3. CDelete comments that ask whether she is paid
  4. DPost only positive claims without any evidence

Explanation

Ethical social media communication requires disclosing material connections such as employment or payment, so that audiences are not misled. Hiding the connection, deleting questions or making unsupported claims breaches transparency and can amount to misleading advertising.

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