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IAI Actuarial Core Principles · Business Management · Communicating strategy; culture and structure in decision making; strategy case studies

Before a town-hall launch of a new strategy at Ganga Pensions, the chief actuary wants a way to test whether employees have understood the message. Which method gives the most direct evidence of understanding?

Short surveys and follow-up discussions in which staff explain the strategy in their own words give the most direct evidence of understanding. Attendance, slide length or emails sent measure effort or activity, not whether the message was actually understood.

  1. ACounting how many employees attended the town hall
  2. BMeasuring the length of the presentation slides
  3. CCollecting feedback through short surveys and follow-up discussions asking staff to explain the strategy in their own wordsCorrect
  4. DAssuming understanding because the message was sent by the CEO
  5. Checking how many emails were sent out after the event

Explanation

Attendance, emails sent and slide length measure activity, not comprehension. Asking staff to restate the strategy through surveys and discussion provides direct feedback on understanding and allows gaps to be corrected.

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