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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Before posting a promotional message on the official handle of a firm, the communications team checks the facts, figures and spelling carefully. Which 'do' of social media communication does this illustrate?

This illustrates ensuring accuracy and proofreading before publishing. Verifying facts, figures and language protects the firm's credibility, because content on social media spreads fast and errors can be copied and shared widely even after deletion.

  1. AEnsuring accuracy and proofreading before publishingCorrect
  2. BMaximising the number of hashtags used
  3. CPosting at random times to appear spontaneous
  4. DUsing informal slang to appear friendly in every post

Explanation

Checking facts and language before posting protects credibility, since social media content spreads quickly and errors are hard to retract. Hashtags, random timing and slang do not describe verification of content.

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