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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

A company issues a social media policy to its staff. Which of the following is the primary purpose of such a policy?

The main purpose of an organisational social media policy is to guide employees on acceptable online conduct while protecting the company's reputation and confidential information. It sets boundaries without banning personal accounts or replacing official communication channels.

  1. ATo guide employees on acceptable online conduct and protect the organisation's reputation and confidential informationCorrect
  2. BTo prevent employees from having any personal social media accounts
  3. CTo replace the need for any official company website
  4. DTo ensure that only the managing director may speak on any topic online

Explanation

A social media policy sets out expected behaviour, protects confidential information and safeguards brand reputation. It does not usually ban personal accounts altogether, so that option is wrong. It also does not replace official channels.

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