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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Before publishing a post from a company's official handle, which step is most consistent with good social media practice?

Before posting, the content should be reviewed for accuracy, appropriate tone and consistency with company policy and brand voice. Because posts spread quickly and are hard to withdraw, checking first protects reputation, unlike rushing, copying competitors or stuffing unrelated hashtags.

  1. APublish immediately without review to be first in the market
  2. BReview content for accuracy, tone, and consistency with the company's communication policy and brand voiceCorrect
  3. CCopy a competitor's post wording to save time
  4. DInclude as many unrelated hashtags as possible to maximise reach

Explanation

Reviewing posts for accuracy, tone and policy compliance protects the company's reputation because social media content spreads fast and is hard to retract. Copying wording and hashtag stuffing are poor practice and may cause legal or credibility issues.

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