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ACCA Applied Knowledge · Business and Technology · Communicating in business

In the basic model of the communication process, which element is the term for the stage at which the receiver interprets the message and converts it back into meaning?

Decoding is the stage where the receiver interprets the message and turns it back into meaning. The sender does the encoding, the channel carries the message, and feedback is the later response that tells the sender whether the message was understood.

  1. AEncoding
  2. BDecodingCorrect
  3. CChannel selection
  4. DFeedback

Explanation

The sender encodes ideas into a message, transmits it through a channel, and the receiver decodes it to extract meaning. Encoding is the sender's activity, not the receiver's. Feedback is the receiver's response that follows decoding, so it is not the interpretation stage itself.

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