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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Mehta Textiles wants to announce a new product to a large, geographically scattered audience at low cost and wants the message to spread through followers sharing it. Which characteristic of social media is being relied upon most?

The company relies on virality and wide reach at low cost. Followers can share the post with their own networks, so the announcement reaches a large scattered audience quickly without the heavy expense of print, television or physical events.

  1. AConfidentiality of the message to a single recipient
  2. BVirality and wide reach at low costCorrect
  3. CFormal written approval at every level before posting
  4. DDependence on physical presence of the audience

Explanation

Social media lets content be shared repeatedly by users, reaching many people across locations cheaply. Confidentiality to one recipient describes private communication such as a sealed letter. Physical presence is not needed for social media. Multi-level approval is an internal control, not a feature of the medium.

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