Skip to content

CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Which of the following is a key advantage of social media over traditional communication media such as newspaper advertisements for a small Indian business?

The key advantage is low-cost reach to a targeted audience along with measurable engagement. A small business can promote itself and track likes, shares and clicks cheaply. Social media does not guarantee protection from criticism, give control over customer comments, or remove the need for other channels.

  1. ALow-cost reach to a targeted audience with measurable engagementCorrect
  2. BGuaranteed legal protection against all online criticism
  3. CComplete control over what customers say about the brand
  4. DElimination of the need for any other communication channel

Explanation

Social media allows small firms to reach targeted audiences cheaply and track likes, shares and clicks. It gives no guarantee against criticism, no control over customer comments, and does not make other channels unnecessary.

Did you get it right without looking?

One question tells you little. A timed set on Do's and Don'ts of Communication through Social Media shows your real accuracy, how long you take and where you lose marks.

Practise Do's and Don'ts of Communication through Social MediaFree diagnostic mock

More Do's and Don'ts of Communication through Social Media questions