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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Nisha Foods posts a promotional video on several platforms. The marketing head wants to decide whether the post achieved its communication objective of awareness. Which metric most directly indicates awareness rather than conversion?

Reach or impressions best indicate awareness because they show how many users actually saw the post. Invoices raised measure sales conversion, GST paid is a tax outcome, and team size is just an input. Only reach tells whether the message got visibility among the audience.

  1. AReach or impressions, showing how many users saw the postCorrect
  2. BNumber of invoices raised in the following month
  3. CAmount of GST paid on sales
  4. DNumber of employees in the marketing team

Explanation

Awareness is about how many people saw the message, which reach and impressions measure. Invoices indicate conversion to sales, GST paid is a tax figure and team size is an input, so none of these measure awareness directly.

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