CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication
Sunita, a manager at Kaveri Textiles in Surat, sends a circular to all branches and never checks whether staff understood it. Which essential element of two-way communication is missing?
Feedback is missing. Sunita has a sender, a message and a channel in the circular, but she does not obtain any response from the receivers. Without feedback she cannot confirm that the message was understood, so the communication loop remains incomplete.
- AEncoding
- BFeedbackCorrect
- CChannel
- DSender
Explanation
Communication is complete only when the receiver's response reaches the sender. Sunita has a sender, encoded message and channel (the circular), but she does not seek any response. Hence feedback is absent, and she cannot know if the message was understood.
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