ACCA Applied Knowledge · Business and Technology · Social and demographic factors
Which of the following is a demographic factor rather than a purely cultural or lifestyle factor in the external environment of a business?
The age distribution of the population is a demographic factor because demographics measure statistical characteristics of a population such as age, size and gender. Attitudes to food, remote working and fashion are social or cultural trends rather than measurable population characteristics.
- AThe age distribution of the populationCorrect
- BChanging attitudes towards healthy eating
- CIncreased popularity of remote working
- DShifting fashion preferences among teenagers
Explanation
Demographics concern measurable characteristics of a population such as age structure, size, gender and location. Attitudes, fashions and working preferences are social or cultural trends, not statistical population features.
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