Skip to content

CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Which of the following is a recommended 'do' when a business plans its content on social media platforms?

A business should tailor tone and format to each platform and its audience while keeping a consistent brand voice. This improves engagement and recognition, unlike posting identical messages everywhere, posting only during crises or avoiding visuals.

  1. AUse one identical long message on every platform regardless of audience
  2. BPost only when a crisis occurs
  3. CTailor tone and format to the platform and target audience while keeping the brand voice consistentCorrect
  4. DAvoid any visuals so the text remains formal

Explanation

Different platforms have different audiences and formats, so content should be adapted while the brand voice stays consistent. One identical message ignores audience needs, posting only in crises prevents engagement, and avoiding visuals reduces appeal.

Did you get it right without looking?

One question tells you little. A timed set on Do's and Don'ts of Communication through Social Media shows your real accuracy, how long you take and where you lose marks.

Practise Do's and Don'ts of Communication through Social MediaFree diagnostic mock

More Do's and Don'ts of Communication through Social Media questions