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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Which of the following is the primary purpose of a social media policy adopted by an organisation?

The main purpose of an organisation's social media policy is to guide employees on acceptable and responsible online conduct that could affect the firm's reputation. It protects confidential information and legal interests without banning personal accounts or replacing official communication channels.

  1. ATo guide employees on acceptable and responsible online conduct that may affect the organisation's reputationCorrect
  2. BTo prevent all employees from having personal social media accounts
  3. CTo replace the organisation's formal press releases entirely
  4. DTo allow only the HR department to read social media posts

Explanation

A social media policy sets out expected behaviour when employees use social platforms, so that the firm's reputation, confidential data and legal position are protected. It does not ban personal accounts or replace official communication channels, which is why the other options are wrong.

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